On this week's episode of Marketing in 10, we're talking all about Black Friday, Cyber week and how to run ads to your promotions.

Hey, friends. I'm Jim Lastinger. Welcome to Marketing in 10. This is the podcast where I cover a different marketing topic each week and I do it in 10 minutes or...

If you have an ad account with either Google or Facebook, then you’ve most likely received calls or emails from your account reps. Today, we’re going to talk about how to best utilize those account representatives.

Hey, everybody. Jim Lastinger here. Hope everything’s going...

Any ad account that’s looking to scale up ad spend needs to have a plan for remarketing to previous customers and visitors. Today I’m covering how I build remarketing audiences and the audiences that I recommend everyone have in their accounts.

Hey everybody. Jim Lastinger here. Hope...

Google ads just dropped a new bombshell about match types that’s sure to have advertisers up in arms. Let’s talk about it.

Hey everybody, Jim Lastinger here. Welcome to Marketing In 10. So Google drops some news over the last few days, so we’re going to discuss that today. If...

When it comes to paid ads, there are two primary platforms that everyone needs to know about. Facebook ads and Google ads. Today, we’re going to be talking about the two platforms and when to use each.

Hey everybody, Jim Lastinger here. Welcome to another episode of Marketing in 10. Today,...

About once every quarter, I plan to do a news roundup from the world of digital marketing, so today I’m talking about what’s new over on Google ads.

Hey everybody, Jim Lastinger. Hope everything’s going well for you. Hope your business is doing well and getting ready to wind up...

Google Ads recently made a very controversial change that has taken away some of our ability to see search terms data. So, how big of an issue is this really? Let’s talk about it.

Hey, everybody. It’s Jim. Good to be with you. Nice to talk to you. Hope you’re having a great day...

Today on Marketing In 10, I’m talking about pay per click ads for lead-gen companies. The approach is slightly different than what you have for e-commerce companies. So, let’s talk through it.

Hey, everyone, it’s Jim Lastinger, back for another episode of Marketing In 10. I...

Usually on Marketing in 10 when I talk about pay-per-click I’m specifically talking about Google ads. But there are other options out there. So today we’re talking about the biggest Google ads alternative, and that’s Microsoft advertising.

Hey everyone, it’s Jim...

On this episode of Marketing In 10, I’m talking about Google Ads conversion attribution modeling. What’s the best way to make sure that you’re assigning the conversions to the right campaigns? We’re going to talk about that. Now

Hey everyone, this is Jim Lastinger, hope...

On this episode of Marketing In 10, I’m going to give you a process for managing your Google Ads account in just 30 minutes a week. It’s a super simple and extremely effective system that I use and recommend all my clients. Here we go.

Good day, everyone. Hope that...

Today on Marketing In 10, we’re going to be talking about non branded campaigns and Google ads. So, non-branded campaigns are the revenue generating engines for your site. So, I want to make sure that you’ve got them organized in the best way possible. Let’s talk about it.

So,...