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Welcome to the blog. This is where you'll find all of the transcripts for Marketing in 10 as well as bonus blog content that you won't find anywhere else.

Ep 38: Black Friday/ Cyber Week Ads Prep black friday facebook ads google ads podcast promos Nov 11, 2021

On this week's episode of Marketing in 10, we're talking all about Black Friday, Cyber week and how to run ads to your promotions.

Hey, friends. I'm Jim Lastinger. Welcome to Marketing in 10. This is the podcast where I cover a different marketing topic each week and I do it in 10 minutes or...

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EP 31: How to Work With Google Ads Account Reps account reps google ads podcast Oct 02, 2021

If you have an ad account with either Google or Facebook, then you’ve most likely received calls or emails from your account reps. Today, we’re going to talk about how to best utilize those account representatives.

Hey, everybody. Jim Lastinger here. Hope everything’s going...

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Ep 30: Remarketing Audiences For Google Ads audiences google ads podcast Feb 16, 2021

Any ad account that’s looking to scale up ad spend needs to have a plan for remarketing to previous customers and visitors. Today I’m covering how I build remarketing audiences and the audiences that I recommend everyone have in their accounts.

Hey everybody. Jim Lastinger here. Hope...

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Ep 29: Google Ads Removes Broad Match Modified Keywords broad google ads keywords podcast Feb 09, 2021

Google ads just dropped a new bombshell about match types that’s sure to have advertisers up in arms. Let’s talk about it.

Hey everybody, Jim Lastinger here. Welcome to Marketing In 10. So Google drops some news over the last few days, so we’re going to discuss that today. If...

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EP 28: FACEBOOK ADS VS GOOGLE ADS facebook ads google ads podcast Feb 02, 2021

When it comes to paid ads, there are two primary platforms that everyone needs to know about. Facebook ads and Google ads. Today, we’re going to be talking about the two platforms and when to use each.

Hey everybody, Jim Lastinger here. Welcome to another episode of Marketing in 10. Today,...

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EP 24: Google Ads News Roundup For Q4 2020 google ads news podcast q4 Dec 06, 2020

About once every quarter, I plan to do a news roundup from the world of digital marketing, so today I’m talking about what’s new over on Google ads.

Hey everybody, Jim Lastinger. Hope everything’s going well for you. Hope your business is doing well and getting ready to wind up...

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Ep 19: Google Ads removes Some Search Terms Data data google ads podcast search terms Oct 13, 2020

Google Ads recently made a very controversial change that has taken away some of our ability to see search terms data. So, how big of an issue is this really? Let’s talk about it.

Hey, everybody. It’s Jim. Good to be with you. Nice to talk to you. Hope you’re having a great day...

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EP 12: Google Ads Strategies for Lead-Gen Campaigns campaigns google ads lead-gen podcast strategies Aug 18, 2020

Today on Marketing In 10, I’m talking about pay per click ads for lead-gen companies. The approach is slightly different than what you have for e-commerce companies. So, let’s talk through it.

Hey, everyone, it’s Jim Lastinger, back for another episode of Marketing In 10. I...

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Ep 11: Google Ads VS Microsoft Advertising advertising google ads microsoft podcast Aug 06, 2020

Usually on Marketing in 10 when I talk about pay-per-click I’m specifically talking about Google ads. But there are other options out there. So today we’re talking about the biggest Google ads alternative, and that’s Microsoft advertising.

Hey everyone, it’s Jim...

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Ep 7: Conversion Attribution Models In Google Ads attribution conversion google ads models podcast Jul 17, 2020

On this episode of Marketing In 10, I’m talking about Google Ads conversion attribution modeling. What’s the best way to make sure that you’re assigning the conversions to the right campaigns? We’re going to talk about that. Now

Hey everyone, this is Jim Lastinger, hope...

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Ep 6: Managing Your Google Ads Account In 30 Minutes A Week 30 minutes google ads podcast Jul 08, 2020

On this episode of Marketing In 10, I’m going to give you a process for managing your Google Ads account in just 30 minutes a week. It’s a super simple and extremely effective system that I use and recommend all my clients. Here we go.

Good day, everyone. Hope that...

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Ep 4: Non-Branded Search Campaigns in Google Ads campaigns google ads podcast search Jun 03, 2020

Today on Marketing In 10, we’re going to be talking about non branded campaigns and Google ads. So, non-branded campaigns are the revenue generating engines for your site. So, I want to make sure that you’ve got them organized in the best way possible. Let’s talk about it.

So,...

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