All of the digital marketing strategies you can handle...

Welcome to the blog. This is where you'll find all of the transcripts for Marketing in 10 as well as bonus blog content that you won't find anywhere else.

Ep 61: Who Should Use Performance Max Campaigns? campaigns google ads marketing in 10 performance max podcasting ppc Nov 01, 2023

Let's talk Performance Max campaigns and Google Ads. That's what we're going to cover today.

Hey everybody. Welcome to another episode of Marketing in 10. I'm Jim Lastinger. Today we're going to talk about Google Ads, and specifically we're going to talk about the fairly new kid on the...

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Ep 59: Using AI in Your PPC ai google ads marketing in 10 podcast ppc Sep 27, 2023

The last 12 months have been all about generative AI, especially in the marketing world. So today I'm going to give you some real world ways that you can use AI in your Google Ads campaigns to save time and get a better ROI.

Hey everybody, I'm Jim Lastinger. Welcome to another episode of...

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Ep 56: Google Ads Account Structures for B2B and SaaS b2b google ads marketing in 10 podcast ppc saas Jun 01, 2022

Are you a B2B company running Google Ads? If so, this episode is just for you.

Hey there everybody, Jim Lastinger here. Welcome to another episode of Marketing in 10, where we talk about each week a specific digital marketing tactic or strategy.

So this week, we're actually going to be talking...

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Ep 38: Black Friday/ Cyber Week Ads Prep black friday facebook ads google ads podcast promos Nov 11, 2021

On this week's episode of Marketing in 10, we're talking all about Black Friday, Cyber week and how to run ads to your promotions.

Hey, friends. I'm Jim Lastinger. Welcome to Marketing in 10. This is the podcast where I cover a different marketing topic each week and I do it in 10 minutes or...

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EP 31: How to Work With Google Ads Account Reps account reps google ads podcast Oct 02, 2021

If you have an ad account with either Google or Facebook, then you’ve most likely received calls or emails from your account reps. Today, we’re going to talk about how to best utilize those account representatives.

Hey, everybody. Jim Lastinger here. Hope everything’s going...

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Ep 30: Remarketing Audiences For Google Ads audiences google ads podcast Feb 16, 2021

Any ad account that’s looking to scale up ad spend needs to have a plan for remarketing to previous customers and visitors. Today I’m covering how I build remarketing audiences and the audiences that I recommend everyone have in their accounts.

Hey everybody. Jim Lastinger here. Hope...

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Ep 29: Google Ads Removes Broad Match Modified Keywords broad google ads keywords podcast Feb 09, 2021

Google ads just dropped a new bombshell about match types that’s sure to have advertisers up in arms. Let’s talk about it.

Hey everybody, Jim Lastinger here. Welcome to Marketing In 10. So Google drops some news over the last few days, so we’re going to discuss that today. If...

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EP 28: FACEBOOK ADS VS GOOGLE ADS facebook ads google ads podcast Feb 02, 2021

When it comes to paid ads, there are two primary platforms that everyone needs to know about. Facebook ads and Google ads. Today, we’re going to be talking about the two platforms and when to use each.

Hey everybody, Jim Lastinger here. Welcome to another episode of Marketing in 10. Today,...

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EP 24: Google Ads News Roundup For Q4 2020 google ads news podcast q4 Dec 06, 2020

About once every quarter, I plan to do a news roundup from the world of digital marketing, so today I’m talking about what’s new over on Google ads.

Hey everybody, Jim Lastinger. Hope everything’s going well for you. Hope your business is doing well and getting ready to wind up...

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Ep 19: Google Ads removes Some Search Terms Data data google ads podcast search terms Oct 13, 2020

Google Ads recently made a very controversial change that has taken away some of our ability to see search terms data. So, how big of an issue is this really? Let’s talk about it.

Hey, everybody. It’s Jim. Good to be with you. Nice to talk to you. Hope you’re having a great day...

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EP 12: Google Ads Strategies for Lead-Gen Campaigns campaigns google ads lead-gen podcast strategies Aug 18, 2020

Today on Marketing In 10, I’m talking about pay per click ads for lead-gen companies. The approach is slightly different than what you have for e-commerce companies. So, let’s talk through it.

Hey, everyone, it’s Jim Lastinger, back for another episode of Marketing In 10. I...

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Ep 11: Google Ads VS Microsoft Advertising advertising google ads microsoft podcast Aug 06, 2020

Usually on Marketing in 10 when I talk about pay-per-click I’m specifically talking about Google ads. But there are other options out there. So today we’re talking about the biggest Google ads alternative, and that’s Microsoft advertising.

Hey everyone, it’s Jim...

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