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Welcome to the blog. This is where you'll find all of the transcripts for Marketing in 10 as well as bonus blog content that you won't find anywhere else.

Ep 11: Google Ads VS Microsoft Advertising advertising google ads microsoft podcast Aug 06, 2020

Usually on Marketing in 10 when I talk about pay-per-click I’m specifically talking about Google ads. But there are other options out there. So today we’re talking about the biggest Google ads alternative, and that’s Microsoft advertising.

Hey everyone, it’s Jim...

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Ep 10: What Makes a Good SEO Audit. audit podcast seo Aug 04, 2020

Today on Marketing in 10, I’m going to talk through the best way to get started with SEO on your site. If you’re getting ready to start taking SEO seriously, then you need to know how to do an SEO audit on your site. Let’s talk about it.

Here at Deep Field, we’ve audited...

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Ep 9: Google Shopping Campaigns Smart Vs Standard. campaigns google podcast shopping smart standard Jul 28, 2020

I’m a huge fan of Google shopping. Everyone that’s worked with me knows just how much I love that platform and how I think it’s the easiest way for any eCommerce store to start generating sales. It’s almost magical how easy it is and how well it works. So this week on...

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Ep 8: SEO Page Titles And Meta Descriptions meta podcast seo titles Jul 22, 2020

Today on Marketing in 10, we’re talking about one of the most important SEO factors and that’s your page titles and meta descriptions. We’ll talk about why they’re important, what they should be and how to continually test and improve them.

Hey, everyone, Jim Lastinger...

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Ep 7: Conversion Attribution Models In Google Ads attribution conversion google ads models podcast Jul 17, 2020

On this episode of Marketing In 10, I’m talking about Google Ads conversion attribution modeling. What’s the best way to make sure that you’re assigning the conversions to the right campaigns? We’re going to talk about that. Now

Hey everyone, this is Jim Lastinger, hope...

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Ep 6: Managing Your Google Ads Account In 30 Minutes A Week 30 minutes google ads podcast Jul 08, 2020

On this episode of Marketing In 10, I’m going to give you a process for managing your Google Ads account in just 30 minutes a week. It’s a super simple and extremely effective system that I use and recommend all my clients. Here we go.

Good day, everyone. Hope that...

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Ep 5: Why Your Shopify Store Isn't Converting conversion podcast shopify store Jul 01, 2020

 

On this episode of Marketing In 10, I’m going to give you a game plan for what to do when your Shopify store isn’t generating any sales. I’ll walk you through the exact process that I use to help my clients identify conversion rate issues. Let’s talk about it....

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Ep 3: Why Ratings and Reviews are Important for SEO, Plus How to get Star Ratings in SERPS podcast ratings reviews seo serps Jun 16, 2020

 

Today on Marketing In 10, we’re going to do a deep dive into ratings and reviews. And we’ll talk about why you need to be collecting ratings and reviews on your site, why they matter for SEO, and how to get them to show up on the Google SERPs.

First, let’s talk a little...

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Ep 2: Keyword Match Types Explained keyword match podcast Jun 10, 2020

 

Today on Marketing in 10, we’re talking about one of the most basic yet most misunderstood aspects of running a successful PPC campaign. We’re going to talk all about match types and how to use them.

Hey, everybody. This is Jim. Hope you’re doing well. Today we’ve...

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Ep 1: What are SEO and PPC? podcast ppc seo Jun 08, 2020

 

Have you ever heard the terms SEO and PPC and didn’t know what they mean? Well, if you’re a new store owner or own a new site and you’re looking to get into digital marketing, then it’s important to know what SEO and PPC are, so you’re in the right place....

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Ep 4: Non-Branded Search Campaigns in Google Ads campaigns google ads podcast search Jun 03, 2020

Today on Marketing In 10, we’re going to be talking about non branded campaigns and Google ads. So, non-branded campaigns are the revenue generating engines for your site. So, I want to make sure that you’ve got them organized in the best way possible. Let’s talk about it.

So,...

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