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Welcome to the blog. This is where you'll find all of the transcripts for Marketing in 10 as well as bonus blog content that you won't find anywhere else.

Ep 23: Black Friday / Cyber Week Prep black friday cyber week podcast Nov 19, 2020

It’s every e-commerce companies favorite time of the year, Black Friday and Cyber Week. Let’s talk strategy.

Hey everybody, it’s Jim Lastinger. Welcome to Marketing in 10. Hope you’re doing well. Hope everyone’s staying safe and healthy. I’m personally, a...

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Ep 22: Product Schema Markup SEO markup podcast product schema seo Nov 08, 2020

Have you used product schema or any other type of schema for that matter on your store? Today, we’re talking about product schema and why it matters for SEO.

Hey everybody. Welcome to this week’s episode of Marketing in 10, this is Jim Lastinger. Hope you’re doing well, hope...

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Ep 21: When PPC Campaigns Go Wrong campaigns podcast ppc Oct 27, 2020

So what do you do when your go to ad campaign suddenly stops converting or stops delivering? Today we’re talking about what to do when PPC goes wrong.

Hey everybody, Jim Lastinger here, back again for another episode of Marketing In 10.

This week we’re talking about PPC and a few...

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EP 20: How To Do An SEO Backlink Audit audit backlink podcast seo Oct 20, 2020

Today, we’re talking about backlinks and SEO, specifically what to do when you have spammy and potentially harmful backlinks. https://www.replicaswiss.me/

Hey, everyone. Jim Lastinger here. Hope everything’s going well for you. replica de relojes

This week, we’re...

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Ep 19: Google Ads removes Some Search Terms Data data google ads podcast search terms Oct 13, 2020

Google Ads recently made a very controversial change that has taken away some of our ability to see search terms data. So, how big of an issue is this really? Let’s talk about it.

Hey, everybody. It’s Jim. Good to be with you. Nice to talk to you. Hope you’re having a great day...

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Ep 18: How To Calculate Target ROAS calculate podcast roas target Sep 24, 2020

In today’s quick tip episode, I’m going to explain how you decide what your target ROAS settings should be, if you’re using a smart bidding campaign in Google Ads.

Hey everybody, Jim Lastinger here. Hope everything’s going well for you and your business, and that...

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Ep 17: Why You Should Bid On Branded Keywords bid branded keywords podcast Sep 22, 2020

One of the very first questions I get from new Google Ads clients is whether or not they should be bidding on their own brand name keywords. I have very strong feelings about this particular topic. So let’s talk about it.

Hey everybody, Jim Lastinger here. Hope you’re doing well....

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Ep 16: Is PPC Right For Your Company? company podcast ppc Sep 15, 2020

Hey, everybody, it’s Jim Lastinger back with another episode of...

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Ep 15: What To Do When SEO Goes Wrong podcast seo Sep 08, 2020

Have you ever had your organic traffic completely bottom out overnight or saw that your rankings all fell off a cliff? Don’t worry, it’s happened to all of us. That’s what we’re talking about today on Marketing in 10, what to do when SEO goes wrong.

Hey, everybody....

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Ep 14: How To Prepare Your Campaigns For A 2nd Economic Stimulus Package campaigns economic package podcast stimulus Aug 27, 2020

Today’s episode is going to be a quick tip type episode. Here’s my strategy for what to do with your PPC ads if and when a second economic stimulus package gets approved.

Hey everybody. It’s Jim Lastinger. Welcome to another episode of Marketing in 10. Hope you’re doing...

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Ep 13: What Can You Learn From 6-Figure Ad Accounts? 6-figure account ad learn podcast Aug 25, 2020

On today’s episode I’m going to do something a little bit different. I’m going to talk about larger ad accounts that are successfully scaled to spending more than $100,000.00 a month in ad spend. We’ll see what we can learn from these big spenders that you can apply to...

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EP 12: Google Ads Strategies for Lead-Gen Campaigns campaigns google ads lead-gen podcast strategies Aug 18, 2020

Today on Marketing In 10, I’m talking about pay per click ads for lead-gen companies. The approach is slightly different than what you have for e-commerce companies. So, let’s talk through it.

Hey, everyone, it’s Jim Lastinger, back for another episode of Marketing In 10. I...

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