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Welcome to the blog. This is where you'll find all of the transcripts for Marketing in 10 as well as bonus blog content that you won't find anywhere else.

Ep 16: Is PPC Right For Your Company? company podcast ppc Sep 15, 2020

Hey, everybody, it’s Jim Lastinger back with another episode of...

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Ep 15: What To Do When SEO Goes Wrong podcast seo Sep 08, 2020

Have you ever had your organic traffic completely bottom out overnight or saw that your rankings all fell off a cliff? Don’t worry, it’s happened to all of us. That’s what we’re talking about today on Marketing in 10, what to do when SEO goes wrong.

Hey, everybody....

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Ep 14: How To Prepare Your Campaigns For A 2nd Economic Stimulus Package campaigns economic package podcast stimulus Aug 27, 2020

Today’s episode is going to be a quick tip type episode. Here’s my strategy for what to do with your PPC ads if and when a second economic stimulus package gets approved.

Hey everybody. It’s Jim Lastinger. Welcome to another episode of Marketing in 10. Hope you’re doing...

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Ep 13: What Can You Learn From 6-Figure Ad Accounts? 6-figure account ad learn podcast Aug 25, 2020

On today’s episode I’m going to do something a little bit different. I’m going to talk about larger ad accounts that are successfully scaled to spending more than $100,000.00 a month in ad spend. We’ll see what we can learn from these big spenders that you can apply to...

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EP 12: Google Ads Strategies for Lead-Gen Campaigns campaigns google ads lead-gen podcast strategies Aug 18, 2020

Today on Marketing In 10, I’m talking about pay per click ads for lead-gen companies. The approach is slightly different than what you have for e-commerce companies. So, let’s talk through it.

Hey, everyone, it’s Jim Lastinger, back for another episode of Marketing In 10. I...

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Ep 11: Google Ads VS Microsoft Advertising advertising google ads microsoft podcast Aug 06, 2020

Usually on Marketing in 10 when I talk about pay-per-click I’m specifically talking about Google ads. But there are other options out there. So today we’re talking about the biggest Google ads alternative, and that’s Microsoft advertising.

Hey everyone, it’s Jim...

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Ep 10: What Makes a Good SEO Audit. audit podcast seo Aug 04, 2020

Today on Marketing in 10, I’m going to talk through the best way to get started with SEO on your site. If you’re getting ready to start taking SEO seriously, then you need to know how to do an SEO audit on your site. Let’s talk about it.

Here at Deep Field, we’ve audited...

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Ep 9: Google Shopping Campaigns Smart Vs Standard. campaigns google podcast shopping smart standard Jul 28, 2020

I’m a huge fan of Google shopping. Everyone that’s worked with me knows just how much I love that platform and how I think it’s the easiest way for any eCommerce store to start generating sales. It’s almost magical how easy it is and how well it works. So this week on...

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Ep 8: SEO Page Titles And Meta Descriptions meta podcast seo titles Jul 22, 2020

Today on Marketing in 10, we’re talking about one of the most important SEO factors and that’s your page titles and meta descriptions. We’ll talk about why they’re important, what they should be and how to continually test and improve them.

Hey, everyone, Jim Lastinger...

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Ep 7: Conversion Attribution Models In Google Ads attribution conversion google ads models podcast Jul 17, 2020

On this episode of Marketing In 10, I’m talking about Google Ads conversion attribution modeling. What’s the best way to make sure that you’re assigning the conversions to the right campaigns? We’re going to talk about that. Now

Hey everyone, this is Jim Lastinger, hope...

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Ep 6: Managing Your Google Ads Account In 30 Minutes A Week 30 minutes google ads podcast Jul 08, 2020

On this episode of Marketing In 10, I’m going to give you a process for managing your Google Ads account in just 30 minutes a week. It’s a super simple and extremely effective system that I use and recommend all my clients. Here we go.

Good day, everyone. Hope that...

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Ep 5: Why Your Shopify Store Isn't Converting conversion podcast shopify store Jul 01, 2020

 

On this episode of Marketing In 10, I’m going to give you a game plan for what to do when your Shopify store isn’t generating any sales. I’ll walk you through the exact process that I use to help my clients identify conversion rate issues. Let’s talk about it....

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