If you have an ad account with either Google or Facebook, then you’ve most likely received calls or emails from your account reps. Today, we’re going to talk about how to best utilize those account representatives.

Hey, everybody. Jim Lastinger here. Hope everything’s going...

Today on Marketing In 10, we’re talking Google ads best practices. I’ll walk you through the different types of ad extensions that are available to you and explain why they’re crucial to your accounts success.

Hey everybody, it’s Jim Lastinger. Welcome to another...

Today on Marketing in 10, I’m talking about the fallout from the Facebook ads and iOS 14 privacy changes. I’ll go through what I’ve seen in my accounts.

Hey everybody, Jim Lastinger here. Welcome to Marketing in 10. Today, we’re going to talk a little bit about Facebook...

Today on Marketing In 10, we’re talking SEO. Google’s latest, big algorithm shift started rolling out in June. That’s the page experience and Core Web Vitals update. So we’ll talk about the impact on the SEO world right after this.

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If you manage any Google Ads accounts, then you’ve most likely seen something called an optimization score. On today’s episode of Marketing In 10, I’m going to tell you what that optimization score is and whether or not you should factor it into your management processes.

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Any ad account that’s looking to scale up ad spend needs to have a plan for remarketing to previous customers and visitors. Today I’m covering how I build remarketing audiences and the audiences that I recommend everyone have in their accounts.

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Google ads just dropped a new bombshell about match types that’s sure to have advertisers up in arms. Let’s talk about it.

Hey everybody, Jim Lastinger here. Welcome to Marketing In 10. So Google drops some news over the last few days, so we’re going to discuss that today. If...

When it comes to paid ads, there are two primary platforms that everyone needs to know about. Facebook ads and Google ads. Today, we’re going to be talking about the two platforms and when to use each.

Hey everybody, Jim Lastinger here. Welcome to another episode of Marketing in 10. Today,...

It’s a brand new year so that means we’ve got a whole host of changes to the paid ads landscape to look forward to. Today I’m going to give you my predictions for what’s going to happen to the PPC industry in 2021.

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We’re at the end of the year. So you know what that means, time for every podcast out there to do year end recaps and predictions for next year. And I’m no different. So stay tuned for mine.

Hey, everyone. Jim Lastinger, welcome to Marketing In 10. Today’s episode is going to...

About once every quarter, I plan to do a news roundup from the world of digital marketing, so today I’m talking about what’s new over on Google ads.

Hey everybody, Jim Lastinger. Hope everything’s going well for you. Hope your business is doing well and getting ready to wind up...