Ep 60: Using AI to Supercharge Your Content Marketing

ai content marketing marketing in 10 podcast Oct 25, 2023

Everybody is still talking about AI, particularly generative AI, which is what helps you just generate information, and that's what we're going to talk about today. How can you use generative AI, such as chat, GPT, to help with your content marketing efforts?

Hey there, hope you're doing well. I'm Jim Lastinger. Welcome to another episode of Marketing In 10. Today we're going to talk about AI, and we're going to talk about content marketing. So there are several ways that AI can help with your content marketing, but here are the top three ways that I'm using it right now. So first of all, I love letting AI come up with content topics. This is where it really shines as far as I'm concerned.

I use ChatGPT to generate lists of content topics. For example, if you have a particular keyword that you're looking to build content around or rank for in the organic SERPs or anything else, let ChatGPT come up with a list of 25 topics around that keyword. And then take that list and you can pick the best topics and write about those. Another way that I like to use ChatGPT is actually writing the articles.

So ChatGPT is pretty amazing already, but it's not able to write content anywhere near the quality that a human can but that's where you come in. You still have a part in this. Decide how long you want your article to be and let ChatGPT do its thing. And then you're just going to take the information that it returns, you're going to edit it, check for accuracy, that's very important, and make it sound natural.

You want to make sure that it sounds like it's human and that it's written for humans. So ChatGPT has a tendency to repeat itself as well. So watch out for that. And finally, you can have ChatGPT take your content and summarize it for an email. So most people forget about the marketing part of content marketing. Once you have great content, you're going to want to let people know about it so that they can do something with it.

Whether that's share it on socials or preferably put a link to it on their website. So ChatGPT can write a good email for you to use when you're reaching out to website owners. Just be sure as always, anything with AI, just be sure to read through it, make sure that it sounds human, make sure that it makes sense. Same advice as always.

All right, that's it for this episode. Short and sweet. Hope you got a lot of value out of it. I'll have show notes and a transcript available at jimlastinger.com/60. So please take a couple minutes to rate and review the show no matter which platform you're on, it's going to help me reach more people, help them as well with their digital marketing efforts. That's it for this week's episode. I'll be back next week with another episode of Marketing In 10. Until then, have an amazing day.

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