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Welcome to the blog. This is where you'll find all of the transcripts for Marketing in 10 as well as bonus blog content that you won't find anywhere else.

Ep 39: Top 3 Questions I Get From Newbie Advertisers Jan 12, 2022

On this week's episode of Marketing In 10, I'm going to talk about the three questions I get asked most often by new advertisers.

This is Marketing In 10 with your host, Jim Lastinger, real world marketing strategies and tactics all in 10 minutes or less.

Hey everybody, Jim Lastinger. Welcome to...

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Ep 38: Black Friday/ Cyber Week Ads Prep black friday facebook ads google ads podcast promos Nov 11, 2021

On this week's episode of Marketing in 10, we're talking all about Black Friday, Cyber week and how to run ads to your promotions.

Hey, friends. I'm Jim Lastinger. Welcome to Marketing in 10. This is the podcast where I cover a different marketing topic each week and I do it in 10 minutes or...

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Ep 38: Black Friday/ Cyber Week Ads Prep Nov 10, 2021

On this week’s episode of Marketing in 10, we’re talking all about Black Friday, Cyber week and how to run ads to your promotions.

Hey, friends. I’m Jim Lastinger. Welcome to Marketing in 10. This is the podcast where I cover a different marketing topic each week and I do it in...

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Ep 37: Google’s Auto-Apply Recommendations Beta Nov 02, 2021

Today on Marketing In 10, I’m going to cover a recent Google Ads beta feature that’s been rolled out pretty widely so far and very quietly that can negatively impact your campaigns.

Hey everybody. This is Jim. Welcome to Marketing In 10. This week I want to spend a few...

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Ep 36: Google Removing ETAs in 2022 Oct 27, 2021

Today on Marketing in 10, we’re talking about Google’s recent announcement that text ads as we know them are going away next year.

Hey everybody, this is Jim Lastinger. Welcome to another episode of Marketing in 10. Today, we’re going to be talking about ads. Specifically,...

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EP 31: How to Work With Google Ads Account Reps account reps google ads podcast Oct 02, 2021

If you have an ad account with either Google or Facebook, then you’ve most likely received calls or emails from your account reps. Today, we’re going to talk about how to best utilize those account representatives.

Hey, everybody. Jim Lastinger here. Hope everything’s going...

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Ep 35: All About Google Extensions Aug 13, 2021

Today on Marketing In 10, we’re talking Google ads best practices. I’ll walk you through the different types of ad extensions that are available to you and explain why they’re crucial to your accounts success.

Hey everybody, it’s Jim Lastinger. Welcome to another...

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Ep 34: Fallout from iOS 14 and Facebook Ads Aug 04, 2021

Today on Marketing in 10, I’m talking about the fallout from the Facebook ads and iOS 14 privacy changes. I’ll go through what I’ve seen in my accounts.

Hey everybody, Jim Lastinger here. Welcome to Marketing in 10. Today, we’re going to talk a little bit about Facebook...

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Ep 33: Core Web Vitals Update Jul 22, 2021

Today on Marketing In 10, we’re talking SEO. Google’s latest, big algorithm shift started rolling out in June. That’s the page experience and Core Web Vitals update. So we’ll talk about the impact on the SEO world right after this.

Hey, everybody. Jim Lastinger here....

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Ep 32: Google Ads Optimization Scores Jul 13, 2021

If you manage any Google Ads accounts, then you’ve most likely seen something called an optimization score. On today’s episode of Marketing In 10, I’m going to tell you what that optimization score is and whether or not you should factor it into your management processes.

Hey...

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Ep 30: Remarketing Audiences For Google Ads audiences google ads podcast Feb 16, 2021

Any ad account that’s looking to scale up ad spend needs to have a plan for remarketing to previous customers and visitors. Today I’m covering how I build remarketing audiences and the audiences that I recommend everyone have in their accounts.

Hey everybody. Jim Lastinger here. Hope...

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Ep 29: Google Ads Removes Broad Match Modified Keywords broad google ads keywords podcast Feb 09, 2021

Google ads just dropped a new bombshell about match types that’s sure to have advertisers up in arms. Let’s talk about it.

Hey everybody, Jim Lastinger here. Welcome to Marketing In 10. So Google drops some news over the last few days, so we’re going to discuss that today. If...

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